FASTER Personal Training Register – Lecture List

Starting on July 12th @8pm UK time

2012 Personal Training Lecture List

Product

-Definition
26th July Defining your clients
19th July Defining your financial drivers
26rd July Defining your market
2nd August Defining the industry temperature

– Design
9th August Designing your perfect day
16th August Designing your clients experience out of session
23rd August Designing your clients in session experience
30th August Designing your after service

– Development
6th September Planning your working year
13th September Planning your service lists
20th September Planning your payment structure
27th September Planning your referral schemes

Marketing

– Live
4th October Walking the floor
11th October Getting presentations
18th October Building Networks
25th October Following Up

– Online
1st November Making the most of Twitter
8th November Building a Facebook Page
15th November Building a Facebook Following
22nd November Using Linked In

– Events
29th November Building a Seasonal Plan
6th December Goal setting your Event
13th December Planning a positive fail
20th December Working the follow up

2013 Personal Training Lecture List

Promotion

Planning –
27th December – Goal setting a promotional year
2013
3rd January – 52 Weeks of output
10th January – Building a plan of consistent messages
17th January – Becoming the entertainer

24th January – How to set up a blog
31st January – Building content for a blog
7th February – Tracking a blog
15th February – SEO for your personal blog

21st February – Building a referral network
28th February – Looking outside of the box for referrals
7th March – How and when to throw a freebie!
14th March – How to approach local business in a professional manner

Sales

Planning –
21st March – Planning the sales experience
28th March – Planning the up sell
4th April – Pre-meeting preparation
11th April – Planning for not selling

Researching –
18th April – Why people buy
25th April – Barriers to purchase
2nd May – Managing expectations
9th May – Knowledge of your subject

Interacting –
16th May – Introduction to Building Rapport
23rd May – How to speak with authority
30th May – Finding motivations through clever questioning
6th June – Making the proposition theirs

Negotiating –
13th June – How to negotiate
20th June – The issue of price
27th June – How to end the sales meeting
4th July – How to handle no